Content strategy & marketing · Canada
Build your brand with content that converts.
Find your niche, understand your buyers, and build a content system that reaches your audience wherever they hang out.
Content for
- TD Bank
- EQ Bank
- Superside
- Descript
- Forbes Advisor
- Ratehub
- Today’s Parent
How we work together
From your story to content that connects.
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01
Uncover your strategic narrative
Your unique point of view helps you stand up for your brand and stand out from the competition. It starts with:
- Your brand story
- Your positioning and messaging
- Your ideal customer profile
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02
Talk to customers. Study the competition.
Your customers overcame objections; your solutions solve their pains. We talk to them and turn what we learn into content for your prospects.
We also audit your existing content and analyze your competitors to find the gaps worth owning.
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03
Create content where your buyers are
Articles, podcasts, videos, social and sales enablement — consistent content on every channel your buyer personas use. Then we follow the data to double down on what resonates.
Selected work
Product-led, customer-led and thought-leadership content.
From long-form articles to podcasts, talks and social video.
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Long-form guide
Content Operations
A long-form guide to the tools, processes and teams behind content operations.
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Thought leadership
Insourcing vs. outsourcing
Making the case to creative directors for outsourcing as a solution.
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Podcast
Real Money Talk
A brand-awareness show I launched, produced and hosted.
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Trend content
100+ ChatGPT prompts for content creators
Trending content built to attract the ideal customer profile.
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SEO
Best Aeroplan credit cards
An SEO article made to rank on Google.
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Speaking
Content strategy vs. content plan
My talk at Superside’s content marketing summit.
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Product-led
How Superside uses Superside
Use-case content designed to land and expand within the organization.
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Sales enablement
60-second social case study
A long-form case study turned into a made-for-social video.
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Personal essay
Becoming our family’s third child
How, in 2016, I overcame health challenges through resilience and dedication to family.
About
Hi, I’m Tyler.
Husband of one, father of two, and a human cyborg.
I’ve spent more than ten years as a content marketer, helping businesses grow online through SEO, podcasts, video and social media. I’ve written for brands like TD Bank, EQ Bank, Superside, Descript and Forbes Advisor, launched and hosted a podcast, and spoken on content strategy.
Today I’m a senior strategist at Foundation Marketing, where I focus on AI visibility: making sure your brand shows up in AI search and answers, and that the visibility turns into pipeline.
Whether you need a strategy, a system or the content itself, I can help you tell your story and get it in front of the right people.
- Brand story & positioning
- Content strategy
- AI visibility
- SEO content
- Podcasts
- Video & social
- Sales enablement
Kind words
What clients say.
Tyler at Create Content really helped us get our business off the ground. We had help setting up our social media accounts (Facebook, Instagram and Twitter) and they got us onto page 1 of Google for the terms we needed. I’ve recommended CCC to some of my patients with businesses and they were ecstatic with the results they achieved. I will continue to recommend him to any business that needs help with content creation and direction.
Tyler wouldn’t start creating content until we had our brand and positioning figured out. From there we built a website that speaks to our ideal clients, a lead magnet that drove real sales, and LinkedIn thought leadership that grew my personal brand. He’s kind, delivers far more value than you expect, and is always there when I need him.
Get in touch
Let’s work together.
Brand building, content strategy, content writing and more. Tell me a bit about what you’re working on, or skip the form and book a time.
Book a 30-minute call